Domestically produced "MUJI" won the trademark case
Since 2001, the Japanese Co., Ltd. Liangpin Project has filed an objection to the trademark registration of the word "MUJI" in China, but it has been rejected several times. In 2012, the Supreme People’s Court of China finally ruled that the trademark was not registered. Deregistration. Therefore, the court ruled that the MUJI trademark used by Japan MUJI, which was established in Shanghai only in 2005, infringed the trademark rights of Beijing Cotton Field Textiles, and Japan MUJI was required to compensate it for RMB 620,000. After the second instance of the case, Beijing Miantian Textile Co., Ltd. was judged to win the case.
The trademark "MUJI" was originally registered by Hainan Nanhua Industrial and Trading Company on April 6, 2000, and was approved for use in 24 categories of cotton fabrics, towels, bed sheets, pillowcases and quilts, etc. The expiration date is April 27, 2021. It was transferred to Beijing Miantian Textile Co., Ltd. established in 2000 on July 21, 2004. This also means that the familiar MUJI MUJI may not be able to use the four Chinese characters "MUJI" as a trademark in China, and it may become "MUJI", or there may be other Chinese translations.
"MUJI" was founded in Japan in 1983, and its original meaning is "no trademark and high quality". Although it tries to downplay the brand awareness, the products produced by it following the unified design concept all interpret the brand image of "MUJI", and the natural, simple, and simple lifestyle that it preaches is also highly respected by tasters.
In July 2005, Japan's MUJI opened its first store in the mainland area in Shanghai, China. Although there have been 9 price cuts since then, at the same time, small collection stores with similar forms such as "XX Youpin" are also available. With rapid development, the production of similar but lower-priced commodities is rushing to the market. Among them are the Chinese Muji products mentioned in the article just now. Enter "MUJI" on a certain treasure and then go to the shop option. Except for the No. 1 Japanese MUJI, the "MUJI Flagship Store", which specializes in textiles, is closely followed: the latter no matter from the store style or the product type. , Are very similar to Japanese MUJI products. Consumers who are not familiar with the brand will inevitably ask the following question, and the store is also enthusiastic to answer this question, and remind consumers to "not confuse with other brands" to answer. And remind consumers "not to confuse with other brands.
In China, things like this are actually uncommon. If consumers are not so keen on brand texture and fonts, it is easy to buy products such as "China MUJI", whether online or offline. As ordinary consumers, everyone has the right to choose which products to buy, but it is also necessary to know what the real brand looks like and where to buy it. And similar cases of this MUJI trademark ownership dispute have occurred frequently in China in recent years.